Journal of Korean Alliance for Health, Physical Education, Recreation, and Dance

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International Journal of Human Movement Science

ISSN : 1976-4391 (print)

ISSN : 2586-078X (online)

10.23949/ijhms.2022.12.16.3.5

The Effects of CSR Performance Messages on Fans' Pride and Intention to Donate: The Moderated Mediating Effects of Similarity and Ranking regarding CSR

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